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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

By: Ariely, Dan.
Material type: TextTextPublisher: London : HarperCollins Pub., 2008Description: xxii, 280 p., Rs. 817.05 ill. ; 24 cm.ISBN: 9780061353239 (hbk.) :; 0007256523 (hbk.) :.Subject(s): Decision making | Judgment | Reasoning (Psychology)DDC classification: 153.83
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Book Chennai Mathematical Institute
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153.83 ARI (Browse shelf) Available 5763
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Formerly CIP. Uk

Includes bibliographical references and index.